Hi, I’m Uljana,
a UX specialist with over 15 years of consulting as well as design experience creating human-centric designs that genuinely meet people’s needs, and align with strategic business objectives.
Brands
Over the years, I’ve worked with renowned brands in diverse industries, immersing myself in multi-year projects that provided a deep understanding of each brand’s nuances, values, and objectives. This extensive experience and knowledge have made me a well-rounded designer, enabling me to make significant contributions to new projects and drive their success.
Case studies
As an idealist at heart I approach new projects with a lot of excitement, a vision, and a goal oriented mind. Nonetheless, I have learned that there are many factors that influence the outcome of a project. Sometimes, after the discovery phase we learn that the project needs something completely different from what the initial briefing had said.
Here are some examples of projects that I enjoyed working on or challenged me as I learned new skills.
Metzler customer portal
AOK Sachsen-Anhalt “Deine Gesundswelt”
Genesis online checkout
Mercedes-Benz point of sale system
The way I work
When given the chance I like to work on a project from start to finish. I strongly believe that starting a project with a focus on the user from the very beginning offers numerous benefits for the entire project team, the business as well as end user. In my opinion it is essential for creating successful, user-friendly products. It not only enhances the usability but ensures a consistent and cohesive user experience across different platforms, streamlines the development process, which ultimately leads to a more efficient and cost-effective project.
*Understand
Before starting any design work the entire team needs to gain a thorough understanding of your business goals as well as your customers needs. Designs often fail as companies tend to think from the inside out, overlooking that users don’t have your insights. Getting to deeply understand the people using your product or service this early in the project can have great benefits.
*Envision
A vision functions like a guiding beacon, ensuring that as a team we are aware of the direction. The roadmap will help us getting there. Consistent realignments make sure we maintain our course and clarity. Are we still doing the right thing?
*Ideate
Ideating and concept development serve as the creative backbone of the ux design process. This phase allows us to explore diverse solutions. It’s essential for refining ideas, identifying optimal user journeys, and aligning designs with overarching business goals. By conceptualizing different approaches, we can choose the most effective solutions that resonate with users, ensuring a user-centric and impactful final product or service.
*Prototype
Testing our ideas early will provie valuable feedback and accelerates the iteration process. You don’t need the finished design to test an idea. Sometimes pen and paper will work wonders. Testing early reduces uncertainties and enhances the overall user experience.
*Design
UI design elevates user experience by creating visually appealing and intuitive interfaces. Accessibility ensures inclusivity, making the design usable for everyone. Design systems provide consistency, streamlining workflows and reinforcing a cohesive and polished user interface. Together, they enhance usability, and contribute to a seamless and enjoyable overall experience.
*Iterate
Iteration is crucial for any design procesa. In a real world things change quickly, or we gain new insights. Through frequent cycles of feedback and adjustment, we refine and enhance the product iteratively. This approach accommodates evolving requirements, responds to user feedback, and ensures the final design aligns with the project goals.
If you have a project in mind or are simply interested in finding out more, get in touch!
hello@uljanaegli.com
About me
My name is Uljana Egli. I am an independent CX/UX consultant with over 16 years of experience specialising in designing human-centered websites, SaaS products, and customer portals for internationally renowed brands.
During my time at uni in the U.K. where I studied Product Design & New Media with its focus on interaction design I developed a strong interest and drive for human-centered design. I was fascinated by watching people, emphasizing with them to understand how they think and feel.
To this day I am fascinated by all-things psychology and astrology. I care deeply about ethical design that fosters sustainability, peoples and animals well-being.
For the last two years I have been traveling around Europe with my Husky-Malamute-Mix Yuki while working remotely. I realized that exploring slowly has given me the privilege getting to know different countries and cultures in a more intimate way.