Uljana Egli Logo

Hi, I’m Uljana,

a UX specialist with over 15 years of consulting as well as design experience creating human-centric visions that genuinely meet people’s needs, and align with strategic business objectives.

Portrait of Uljana Egli
Uljana Egli for Genesis Motor Europe
Uljana Egli for Mercedes Benz Point of Sale
Uljana Egli for Bankhaus Metzler Wireframes
Uljana Egli for AOK Sachsen-Anhalt
Uljana Egli prototype flow
Uljana Egli website for AOK Sachsen-Anhalt
Uljana Egli for AOK Sachsen-Anhalt

Case Studies

As an idealist at heart I approach new projects with a lot of excitement, a vision, and a goal oriented mind. Nonetheless, I have learned that there are many factors that influence the outcome of a project. Sometimes, after the discovery phase we learn that the project needs something completely different from what the initial briefing had said.

Here are some examples of projects that I enjoyed working on or challenged me as I learned new skills.

Metzler Postbox screenshot Thumb

Metzler Customer Portal

AOK Sachsen-Anhalt screenshots on iPhone

AOK Sachsen-Anhalt “Deine Gesundswelt”

Coming soon


Over the years I’ve worked with renowned brands in diverse industries. Multi-year projects allowed me to gather a deep understanding of each brand’s nuances, values, and objectives, enabling impactful and resonant contributions to their success.

Mercedes Benz Logo
Citi Logo
Deutsche Börse Logo
Henkel Logo
Koenig Bauer Logo
Bosch Rexroth Logo
Siemens Logo
Kia Logo
Metzler Logo
Genesis Logo
AOK logo
Lexware Logo

The way I work

When given the chance I like to work on a project from start to finish. I believe that starting a project with a focus on UX design from the very beginning offers numerous benefits for both the development team and the end user. Integrating UX design from the start of a project is essential for creating successful, user-friendly products. It not only enhances the user experience but ensures a consistent and cohesive user experience across different platforms, streamlines the development process, leading to a more efficient and cost-effective project.


Before starting any design work the entire team needs to gain a thorough understanding of your business goals as well as your customers needs. Designs often fail as companies tend to think from the inside out, overlooking that users don’t have your insights. Getting to deeply understand the people using your product or service this early in the project can have great benefits. 


A vision functions like a guiding beacon, ensuring that as a team we are aware of the direction. The roadmap will help us getting there. Consistent realignments make sure we maintain our course and clarity. Are we still doing the right thing?


Ideating and concept development serve as the creative backbone of the ux design process. This phase allows us to explore diverse solutions. It’s essential for refining ideas, identifying optimal user journeys, and aligning designs with overarching business goals. By conceptualizing different approaches, we can choose the most effective solutions that resonate with users, ensuring a user-centric and impactful final product or service.


Testing our ideas early will provie valuable feedback and accelerates the iteration process. You don’t need the finished design to test an idea. Sometimes pen and paper will work wonders. Testing early reduces uncertainties and enhances the overall user experience.


UI design elevates user experience by creating visually appealing and intuitive interfaces. Accessibility ensures inclusivity, making the design usable for everyone. Design systems provide consistency, streamlining workflows and reinforcing a cohesive and polished user interface. Together, they enhance usability, and contribute to a seamless and enjoyable overall experience.


Iteration is crucial for any design procesa. In a real world things change quickly, or we gain new insights. Through frequent cycles of feedback and adjustment, we refine and enhance the product iteratively. This approach accommodates evolving requirements, responds to user feedback, and ensures the final design aligns with the project goals.

If you have a project in mind or are simply interested in finding out more, get in touch!


About me

Uljana Egli is an independent User Experience Consultant with 15+ years of experience in the digital industry and is currently based in Freiburg, Germany.

For the last two years I have been traveling around Europe with my Husky-Malamute-Mix Yuki while working remotely. I realized that exploring slowly has given me the privilege getting to know different countries and cultures in a more intimate way.

I am fascinated by all-things psychology and astrology. I care deeply about ethical design that fosters sustainability, peoples and animals well-being.